Header. The first paragraph, or header, should contain the surnames of the principal families researched and displayed in your family tree. Again, not just a list of names, but proper sentences which include key words such as family, family tree, ancestors, genealogy and family history.

Content. Visitors and search engines are looking for quality content, particularly on the home page of your web site. Just a list of names being researched is not enough. Compose a few paragraphs briefly describing your family history, with links to your other pages for more detailed family information. Limit your images on the home page to perhaps to one family photograph, again with links to your other photographs.

Navigation. Good websites have good navigation which allows visitors and search engines to find there way around the web site. Navigation buttons or text links must be on all pages. Particularly important is a Home link on each page.

Meta Tags. Meta Tags are essential on all web sites. Without Meta Tags web sites will be hard for searchers to find and will rank very lowly in many search engine listings. There is no point in having a web site that cannot be found. Do it soon to improve your ‘findability’ and search engine ranking. A later article on Meta tags will help further.