The Importance of Links. If you have a family tree web site, having other genealogy web sites linking to you is a proven way of generating traffic and improving your page rank in search engines. ‘Link Popularity’ is measured by the number if inward links you have to your sites. Inward links should be from quality genealogy sites. A links page on your web site is essential. Links can be obtained by inviting webmasters from similar sites to exchange links with you, or by joining a link exchange site. Do not exchange links with inappropriate sites eg gaming and porn! On your links page invite other web masters to contact you for an exchange. So that the search engines and visitors can find your links page, ensure that there is a link on your home page to the links page.

Contact Details. So that visitors can contact you it is important that you display your email address prominently. To avoid email harvesters show your email address as an image or use a free email account, eg hotmail.

Observing the above tips will help you build a web site that proudly represents your family tree. Later articles will cover other issues relating to family tree web site design.