Children's delicate young skin may be especially vulnerable to these toxic, synthetic (non-natural) chemicals that are very widely used in today's body care products. Whilst there may not yet be enough rigorous scientific evidence to be able to state categorically ‘how much’ exposure to toxic chemicals in skin care products may actually cause a specific disease to develop - it is a sad fact that rates of cancer and leukaemia in children are at an all time high. It seems only common sense therefore that parents should look out for, and adopt, safer alternative products for their family's general use.

As adults we may be lucky enough to have 'toughened up' over the last few decades and we may not as yet have registered any detrimental effect from years of using certain products (cosmetics and body care attract long-term loyalty from many users). But it is now known that chemicals used in everyday off-the-shelf products - may even act as 'mutagens' - actually causing 'genetic damage and mutation'. So whilst we may never suffer the results of this damage ourselves, it may yet emerge as health problems to be encountered by future generations of our family.

Most shopper – and in consequence their families – continue to use the same brands of certain products year after year due to a ‘typical’ brand loyalty without actually stopping to think about what they are doing. Buying the brands of bathroom products you use is simply a ‘Shopping Habit’!

You may even use some brands because your own parents always used them! And now you are setting up your own children to be a future generation of habitual users...

We live in an era of ‘wildfire’ growth in the number of cases of disease that COULD be related to the synthetic chemical toxins we ‘habitually’ expose ourselves – and our children – to. So isn’t it about time YOU decided to check the labels of body care products, as well as your foodstuffs, and to choose to break some of YOUR Bad-Shopping-Habits that could potentially be threatening your family’s long-term health?